If you are selling on Instagram, running a retail shop in Tbilisi, or scaling a Georgian DTC brand, you have probably hit the same wall: international ecommerce platforms feel powerful, but they treat the Georgian market as an afterthought. Payments break. Couriers are missing. ERP sync is a custom build. Support is in another timezone. Pricing is in dollars.
KOMERO is the ecommerce SaaS platform engineered from day one for the way commerce actually works in Georgia. It is the fastest way to create an online store, accept payments through TBC Bank and Bank of Georgia, dispatch orders through local couriers, and sync inventory to the ERP your accountant already uses — all without writing a single line of code.
This is the Shopify alternative Georgian merchants have been waiting for.
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Why Georgian Merchants Are Switching to KOMERO
Georgia's ecommerce market is growing faster than the platforms serving it. Cross-border SaaS tools were built for merchants in New York and London, not for sellers in Batumi, Kutaisi, or Saburtalo. The result: Georgian businesses pay full price for software that only half-works for them.
KOMERO closes that gap with a platform that is:
- Localized at the core, not bolted on — Georgian language, Lari pricing, local tax handling, and RS.ge-friendly invoicing.
- Connected to the banks and couriers you already use, with native TBC Bank and Bank of Georgia payment integrations and one-click courier dispatch.
- No-code by default, so a single founder can launch a full store in an afternoon — and developer-extensible when you outgrow the basics.
- Priced for the Georgian market, with transparent Lari billing and no per-transaction surprises.
Whether you are migrating from Shopify, leaving WooCommerce maintenance behind, or upgrading from a DM-based Instagram storefront, KOMERO is the SaaS platform built to scale with you.
What Is KOMERO?
KOMERO is a multi-tenant ecommerce SaaS platform that gives any business — from solo Instagram sellers to multi-store retail chains — the infrastructure to sell online in Georgia. It bundles a no-code store builder, a hosted checkout, native payment integrations, courier dispatch, inventory management, and ERP sync into a single subscription.
Think of it as the operating system for your online store: storefront, payments, logistics, inventory, and analytics — unified, in one place, in Georgian.
Who KOMERO Is For
KOMERO was designed around the four buyer personas that drive Georgia's ecommerce growth:
- Instagram sellers ready to graduate from DMs and screenshots to a real online store with a checkout that does not lose sales.
- Ecommerce startups that need to launch fast, validate a market, and avoid the engineering cost of building a custom platform.
- Retail stores with a physical presence that want to add an online channel without rebuilding their stockroom workflow.
- Established merchants migrating from Shopify, WooCommerce, or Wix and looking for a platform that respects Georgian compliance and payment realities.
If you have customers in Georgia and you want to sell to them online, KOMERO is built for you.
The KOMERO Platform: Everything You Need to Sell Online in Georgia
1. No-Code Online Store Creation
Launching an online store should not require a development team. With KOMERO's drag-and-drop builder, you can have a complete, professional storefront live the same day you sign up.
- Pre-built, conversion-optimized themes designed for fashion, electronics, beauty, food, home goods, and services.
- Visual section editor with no HTML, CSS, or JavaScript required.
- Mobile-first by default — over 80% of Georgian ecommerce traffic is mobile, and your storefront is built to convert there first.
- Custom domain support with free SSL, so your store lives at yourbrand.ge instead of a generic subdomain.
- SEO-ready architecture with automatic sitemaps, structured data, Open Graph tags, and fast Core Web Vitals out of the box.
Online store creation on KOMERO takes minutes, not weeks.
2. Georgian Payment Integrations — TBC Bank & Bank of Georgia
Payments are where most international platforms fail Georgian merchants. KOMERO ships with native, production-grade Georgian payment integrations so you can collect Lari from your customers from day one.
- TBC Bank ecommerce integration — accept cards, recurring payments, and installments through TBC's payment gateway with one-click setup.
- Bank of Georgia (BOG) payment gateway — full support for BOG checkout, including 3D Secure, refunds, and reconciliation.
- Installment payments — offer 0% installment plans through TBC and BOG, a proven conversion lever in the Georgian market.
- Apple Pay and Google Pay through your existing bank acquiring contract.
- Manual bank transfer and cash-on-delivery for merchants serving customers outside the card economy.
No middleman. No extra fees layered on top of your bank's processing rate. No engineering work to wire up webhooks.
3. Courier Integrations Built for Georgia
A great storefront is only half the job. KOMERO connects directly to the courier networks Georgian merchants actually use — so orders move from cart to customer without manual exports, copy-pasted addresses, or lost waybills.
- One-click dispatch to local couriers covering Tbilisi same-day delivery and nationwide shipping.
- Live shipping rates at checkout based on weight, zone, and courier SLA.
- Automatic waybill generation and tracking link delivery to the customer via SMS and email.
- Return-merchandise (RMA) workflow with pickup scheduling and refund triggers tied to your bank gateway.
Your fulfillment workflow becomes one screen instead of five tools.
4. ERP Integrations and Inventory Sync
Once you scale past a few hundred orders a month, spreadsheets stop working. KOMERO's ERP integrations keep your stock, orders, and financials in sync with the back-office systems Georgian businesses depend on.
- Two-way sync of products, stock levels, pricing, and orders with leading Georgian ERP and accounting platforms.
- RS.ge-friendly invoicing that respects local tax and reporting requirements.
- Multi-warehouse inventory so retail stores can sell from physical locations and a central warehouse without overselling.
- Open API and webhooks for custom ERP, POS, or warehouse-management integrations.
Your accountant keeps their workflow. You stop double-entering data.
5. Built for Multi-Channel Selling
Modern Georgian commerce is not a single storefront — it is Instagram, Facebook, TikTok Shop, in-store, and your own domain, all running at once. KOMERO is a SaaS platform engineered for that reality.
- Instagram Shopping product feed sync.
- Facebook Shop and Meta catalog integration.
- Google Merchant Center feeds for Shopping ads.
- POS-friendly inventory so in-store sales decrement online stock in real time.
One source of truth. Every channel in sync.
KOMERO vs. Shopify: The Honest Comparison
Shopify is a great product. It is also a global platform that does not solve the specific problems Georgian merchants face every day. Here is how KOMERO compares for a business operating in Georgia:
| Capability | KOMERO | Shopify |
|---|---|---|
| Native TBC Bank gateway | Built-in | Third-party app, limited support |
| Native Bank of Georgia gateway | Built-in | Third-party app, limited support |
| Georgian courier dispatch | One-click | Manual or custom-built |
| Georgian-language storefront and admin | First-class | Partial translation |
| Lari pricing and invoicing | Native | Workaround required |
| Local ERP integrations | Native | Custom integration only |
| Pricing currency | Lari | USD |
| Support timezone | Georgia | International |
| Setup time for a Georgian store | Same day | Days to weeks (with apps) |
For merchants outside Georgia, Shopify is excellent. For merchants in Georgia, KOMERO is the Shopify alternative that just works.
See full feature comparison
How KOMERO Works: From Signup to First Sale
You do not need to be technical to launch on KOMERO. The platform is designed so a non-developer can go from idea to first paid order in a single working day.
Step 1 — Create your KOMERO account
Sign up with email and pick your store name. You get a free 14-day trial of every feature, no credit card required.
Step 2 — Pick a theme and add your products
Choose from a library of conversion-optimized themes. Upload your product catalog manually, via CSV, or by migrating from your existing platform with our import tool.
Step 3 — Connect TBC Bank or Bank of Georgia
Connect your bank's payment gateway through the integrations panel. Most merchants are live with payments in under 30 minutes.
Step 4 — Connect couriers and configure shipping
Enable the courier integrations you use, set your shipping zones and rates, and KOMERO will quote your customers automatically at checkout.
Step 5 — Publish, share, and start selling
Connect your custom domain, push your store live, and start driving traffic from Instagram, Google, or your existing customer list.
That is online store creation, end to end — without writing code, without a developer, and without leaving Georgia for support.
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Built for Growth: From Solo Founder to Multi-Store Operator
KOMERO is a SaaS platform, which means you never have to migrate as you grow. The infrastructure scales with you.
- Solo founders get a polished, conversion-optimized storefront and the integrations needed to look professional from day one.
- Growing brands unlock advanced merchandising, abandoned-cart recovery, marketing automation, and segmented customer audiences.
- Multi-store retailers manage multiple storefronts, warehouses, currencies, and team roles from a single admin.
- Enterprise merchants get dedicated infrastructure, custom SLAs, and direct integration support for proprietary ERP and POS systems.
You start with the trial. You stay because the platform grows faster than your roadmap.
Why "Localized" Is Not the Same as "Translated"
A lot of international platforms claim Georgian support. In practice, that usually means a partial translation of the admin panel and a hope that a third-party app will handle payments.
KOMERO is localized at the platform layer, not the surface layer:
- The checkout, invoices, transactional emails, and SMS messages are written by native Georgian copywriters, not translated by machine.
- The tax engine understands Georgian VAT and reporting requirements.
- The product catalog supports Georgian-script search and faceted filtering without configuration.
- The reporting suite uses Lari as the native currency, not a derived conversion.
- Customer support speaks Georgian, in your timezone, by people who actually use the platform.
This is what it looks like when an ecommerce platform is built for Georgia, not adapted to Georgia.
Trust, Security, and Compliance
KOMERO is built on the same security standards trusted by global SaaS platforms — adapted for the regulatory environment Georgian merchants operate in.
- PCI-compliant payment flows through certified TBC Bank and Bank of Georgia gateways — no card data ever touches your servers.
- GDPR-aligned data handling with full data export and deletion controls.
- TLS-encrypted storefronts with automatic certificate management.
- Role-based access control for teams, with audit logs on sensitive actions.
- Daily backups and disaster recovery so your store and orders are never a single failure away from gone.
Your store deserves the same security posture as your bank. KOMERO delivers it by default.
Pricing That Makes Sense in Lari
KOMERO offers transparent, Lari-denominated pricing with no surprise FX charges. Every plan includes:
- Unlimited products
- Native TBC Bank and Bank of Georgia integrations
- Courier integrations
- SSL, hosting, and CDN
- Georgian-language support
- Automatic platform updates
You only pay more when you need advanced features — never to access the basics every Georgian merchant requires.
See pricing in Lari
Ready to Build the Online Store Your Business Deserves?
You started selling because you had a product worth buying. You should not have to fight your ecommerce platform to bring it to market.
KOMERO gives you the storefront, the payments, the logistics, and the back-office sync — engineered for Georgia, priced in Lari, and supported in your language.
It is the SaaS platform built to take your business from "Instagram seller" to "national brand" without changing tools along the way.
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